For today’s internet companies, their future performance and developing prospect are directly related to the digital living habits of the young. Especially under the mobile Internet circumstances, young users are prompting the situations in social networking, games, e-commerce and other areas.
The famous investment bank and capital management company of America, PiperJaffray, does a survey every half a year towards teenagers’ consuming and Internet using habits. The company recently published the 28th semi-annual survey report, which shows Apple iPhone is still the favorite intelligent cellphone of American teenagers. In addition, their interests in old social networking like Facebook and Google+ are decreasing, while Instagram has become their new love.
This survey found that due to the growing employment rate of teen group, their consuming level has also risen.
Apple iPhone holds the leading position among the most favorite digital devices of teenagers. This autumn, two-thirds of American teens have iPhone, which is 6% more than last year.
Besides, 73% expressed they hope their next cellphone could be iPhone.
In the global market of intelligent cellphones, Android and iPhone account for 8: 2. But in teenagers’ heart, iPhone still comes first due to its cool elements.
The report also shows teenagers are losing their interests in mobile games, whose users percentage has decreased to 80%. Yet these players would be more devoted to those games, for example, 22% of them would like to buy virtual goods to pass a higher level. This percentage increased by 4% compared to that of this spring.
Among all the famous social networks, Google+ is the last one covering only 12% of teenagers. In other words, there is only 1 using it in 10. The coverage rate of Google+ used to reach 29%, but now it has lost two-thirds users.
Moreover, there are 8% of teens not using any social networking.